Tuesday, May 29, 2007

Improve your Adsense CTR

1 Border and Background

Always use the background color of your webpage for your ad border

and background

2 Ad block placement


Try to embed as much as you can your ad block within the text. For example, in the beginning

of the text, place the ad in a div that floats on the right

Start writing your article here

For the large horizontal ads, place them centered between the header and the contents of

your website.


3 Ad Formats


Avoid the banner format since it has become a very well known ad format and your visitors

will not even notice it.

The rectangular ads have proved to have a higher CTR especially when they’re embedded

within the text.

On the other hand, the horizontant ads are easier to read than the vertical ones. So use

Leaderboards for horizontal ads

The recommended ad formats are=>

Large Rectangle: 336×280

Medium Rectangle: 300×250

Leaderboard: 728×90


4. Colors

The dark green color has proved over time that it relaxes the visitor. In other words, the

green color represents safety, success and trust

Also, websites with white background have a higher CTR than websites with

colored background. So try to place your ads in a white area


5. Link Units


Vertical=> Use a vertical link unit on the top of your side bar - It’s recommended to place this

unit over the main menu of your website.

Horizontal=>Use a horizontal link unit under the top menu of your site - You can make this

link unit as a separator between the header and the contents of the site.


6. Firefox Referrals


Google adsense teem has recently approved to convince the users to try a product provided

with the referrals units. Here’s a smart way to convince your users to download Firefox with

Google toolbar

7 Which referral to show?


Do not show a Firefox referral unit for Firefox users. You can show a picaza referral instead!

Here’s a code you might use

Place your firefox referral block here!

8. Show less links


on the pageIt’s obvious that when you have too many links on your webpage, the probability

to click on your ad will decrease. Ok

9. Try To Get More Information In My Previous Post

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